L Oreal Brand Identity Manual

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This division required a different handling and L'Oreal set two development centers in New Delhi and Mumbai to train the salon owners and professional hairdressers.L'Oreal’s Journey in India With liberalization L'Oreal sensed the opportunity in the Indian market and came to India with the hopes of a growing market. Following its global strategy of bringing the “country-of-origin” formula



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countries and 23 global brands as of 2008, L’Oreal claims leadership worldwide in the beauty market—hair care, hair color, skincare, makeup and fragrances—rising from an 11

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22/08/2010 · l’oreal The world’s N°1 cosmetics fi rm with products distributed in 130 countries, L’Oreal has over 52,000 employees worldwide and posted consolidated revenue of ˆ14.533 billion in 2005. At the head of an impressive portfolio of brand names covering fi ve major domains — hair care, color, skin care, makeup, and perfume — the group has long centered on innovation to establish its

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L’Oreal’s innovative supply chain transformation initiative, which leverages the latest cloud technologies to enable collaborative execution across the company’s diverse and fast-growing business network.

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L’Oreal has been successful in generating a worldwide Brand Identity only because of the company’s powerful and efficient Branding Strategy. This successful Global Branding Strategy of L’Oreal helped the company to earn significant levels of revenue in the past years In the year 2005, L’Oreal was valued as a $18.89 billion company. In 2004, total value of the L’Oreal Brand was $5902

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Design of the new L’Oreal Asia Pacific logo and identity. Each facet of the origami represents one country of the zone. It illustrates dynamism, fast growth, open-mindedness and diversity.

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L’Oreal is richly endowed with a portfolio of international brands that is unique in the world and that covers all the lines of cosmetics and responds to the diverse needs of consumers the world over.

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• L?Oreal focuses over all to improve and develop the different brands it acquired in different regions. Brand • Maybelline is the best example of consistency. Consistency • Distributed is done with respect to its need and is cost effective. Distribution • Used agents and consignments to USA, Japan and other Channel Asian countries. • Company was brilliant in identifying the needs

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